The idea to create web units that could display a 360 degree view of both the interior and exterior of a Toyota vehicle excited us from a techinal standpoint. We dictated how the images needed to be shot and formatted, and we built the app using vue.js and three.js.
These were a fun set of banenrs to work on. The idea of falling tags, almost confetti style, was put out in there and it was my job to make it happen. They had to be fun but still not too distracting from the banner itself. It was an intersting challenge to get it right for each frame where there's different amount of text to read. The team and I were also happy with the color swipe effect on the cars at the end of the banner.
Wanting to leverage our rich media units more, I set about redesigning the voken and making it into a more eye-catching gallery of vehicles. We wanted to really show the lineup of cars, so I had them peaking out on each side of the gallery, then bursting into the center. It also had some interesting techinal challanges to solve dealing with the frames that didn't have cars and including the pen animation.